The FOCI is the hallmark symbol for sense of place and for creating pride in ‘place-based initiatives’ worldwide.
The SoPlace Awards Logo is an illustrative expression of the THE FOCI – the executive hand crafted award sculpture of the World Sense of Place Awards, inspired by the SOPLACE Logo which promotes hope, meaning, and sustainability through earthly colours in mainstreaming sense of place worldwide. It is a three dimensional award sculpture, extraction from main elements of the sense of place and reflective of the sense of place discourse – which is about the multi-disciplinary and synergistic approach to place branding and making. Mainstreaming sense-of-place begins with a focal point binding the community, ecosystem, and built environment; thus the award sculpture is named ‘THE FOCI’.
Hollywood Movie has Oscars, Broadway Theatre has Tony, Music has Grammy and now…Sense of Place has the SoPlace!
THE FOCI will become the perpetuating symbol to instill in all stakeholders that mainstreaming sense of place require a holistic approach in every decision-making process, involving the history of the place, culture of the people, diversity of the population, socio-economic circumstances, representation of various ethnic group, spatial composition, public circulation, climate change, shrinking supplies of natural resources, resilience, and happiness.